Apex Legends notches 10 million players in three days as it takes on Fortnite

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Apex Legends is the latest game to try and take on Fortnite.


Electronic Arts

Electronic Arts may have found the next Fortnite.

The video game giant, known for its Battlefield war simulation games and upcoming Anthem action adventure title launching in two weeks, surprised the gaming world when it suddenly released a new game called Apex Legends on Monday. The title is free to download, and offers a similar feel to Epic Games’ Fortnite: Battle Royale, a free last-man-standing “battle royale” title that’s become a cultural phenomenon since launching nearly two year ago. Both make their money by selling different looks for characters.

So far, EA says more than 10 million people have played Apex Legends so far since it launched. “We hoped you’d love it as much as us, but never in our wildest dreams could we have expected the outpouring of support and positivity we’ve seen,” wrote Vince Zampella, head of EA’s Respawn Entertainment division, which made the popular Titanfall shooting game series and its spioff Apex Legends. “We tested and tweaked. We argued and agreed. We got to a point where we felt some magic.”


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In the meantime, while few official reviews have been released, gamers online have been positive. PG Gamer said the game was “the break from Fortnight I desperately needed.” GamesRadar said it was “immaculate” and expects it to get better. And CNET sister site GameSpot said it liked the company’s twist on the genre, encouraging people to work in teams in their effort to win each battle royal match.

The open question is whether that magic can turn into a real competitor to Fortnite. While 10 million players is nothing to sneeze at, Fortnite counted 200 million players in December (Epic didn’t respond to a request for updated figures). Those millions have helped turn it into one of the industry’s top games, drawing celebrities and musicians like char-toppers Drake and Joe Jonas and sports stars like the NBA’s Josh Hart. The attention has helped to notch an estimated $3 billion in profits last year, according to a report from TechCrunch

Many companies have since tried to replicate Fortnite’s success, including Activision’s Call of Duty: Black Ops 4 shooting game, which had a battle royale mode called “blackout” that helped make it a top-selling game of 2018. EA’s WWII-inspired Battlefield 5, whose competing feature will be released in March. Each of those cost $60 apiece, while Apex Legends is free to start.

“The game is off to a phenomenal start,” wrote Wedbush Securities analyst Michael Pachter, in a note to investors. Though EA’s financial results over the last holiday season were disappointing (in part because of Fortnite’s popularity), Pachter expects Apex Legends to contribute $100 million to EA’s revenues in its next fiscal year.

Apex Legends: How to play the popular new Fortnite competitor.

Fortnite: Your guide to the cultural phenomenon.

Content courtesy of CNET published on , original article here.

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